About ICW

The Intracoastal Waterway (ICW) is 3,000 miles of inland waterway that runs along the Atlantic and Gulf of Mexico coasts. Unbeknownst to most, the ICW starts in Boston, MA, which coincidentally is where our founder of ICW Brands, Todd, was born and raised. It was during a college internship in Clearwater Beach, FL in 1997 that he really fell in love with both the Intracoastal Lifestyle and Florida.

Determined to ultimately get back to the Florida ICW lifestyle, he moved his family to a home along the Intracoastal in the Sarasota area in 2016. Today, like millions of others who live and vacation along the Intracoastal Waterway, you can find Todd on his boat with family and friends hanging out at a sandbar, fishing or taking in the beauty that the ICW offers.

Whether your passion is fishing, kayaking, SUP, wake boarding or just cruising to a sandbar/island on a boat, we have something for you. Our ICW line ranges from high quality, stylish merchandise to protect you from the strong rays of the sun, to everyday items that will connect you to the ICW.

Because clean water is important to us, each year Intracoastal Waterway will donate 10% of net profits to Captains for Clean Water.